Case Study: Website live, AI visibility in progress
We rebuilt Mosier Luxury Homes’ website. Now we’re building their AI visibility, in the open.
Mosier Luxury Homes, Austin, TX custom home builder
The company
Mosier builds some of Austin’s most difficult custom homes: steep hillside lots, structural steel, and rare materials like glass and stone block. That difficulty is the differentiator: it’s a harder job than a typical custom build, and it shows in the work. The reviews reflect it too.
The question we set out to answer: when someone asks an AI system for a luxury home builder in Austin, does Mosier show up? The first step toward that answer was a new website, and it’s finished.
Done: launched October 2026
The website rebuild
Mosier’s homes are hard to build and beautiful to look at. Their old site showed the photos and said almost nothing else. Drag the divider to compare the homepage, old and new.
What changed
The old site
- A Squarespace site.
- A homepage of a logo, a menu, one photo and a Contact button, with roughly 24 words of text.
- Project pages that were photo slideshows with no visible description.
- Portfolio tiles with names only.
- No search description on 7 of the 8 main pages.
- No business details in structured data for Google or AI tools to read.
- Many images missing alt text, including 6 of 13 on the homepage.
The new site
- Real written descriptions on all 14 project pages.
- Neighborhood pages for Northwest Hills, Clarksville and Tarrytown/Deep Eddy.
- Austin Home Best Builders badges for 2021, 2023, 2024 and 2025.
- Reviews combined into one list.
- Structured business data: address, phone and social profiles.
- Redesigned inquiry forms.
- Every old Squarespace URL redirects to its new page, so no broken links.
Visit the live site: mosierluxuryhomes.com (opens in a new tab) →
The diagnosis
We ran 30 real buyer-style prompts across ChatGPT, Gemini, and Perplexity, things like “best luxury home builder in Austin” and “who should I hire for a hillside lot build,” and measured three things for each: was Mosier mentioned,was Mosier cited (linked back to their own site, not just a directory), and what sources fed the answer.
That baseline is what’s guiding the program now. We’re not publishing the numbers as a proof point yet, that comes once the program is finished and we’ve re-measured against it.
The program
The same three-phase AEO methodology we use on every engagement. The new website is the technical foundation; the rest is in progress.
01
Technical Foundation
Get Findable
Clean semantic HTML, structured data, sitemaps, and fast pages: the baseline AI systems need to read and trust a site at all.
02
Owned Authority
Tell the Story
Project pages, case studies, and content that actually answers the questions buyers (and AI systems) are asking.
03
Earned Authority
Get Referenced
Listicles, directories, press, and partner links: third-party sources that back up what the site says about itself.
Where this stands
The website is done: it launched in October 2026. The AI visibility program is underway, not finished. We’re building the content that makes Mosier findable, plus a branded visibility dashboard to track the climb over time. We’ll update this page with real before-and-after numbers as the program progresses. We don’t publish results we haven’t actually measured.